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STUDIU: Universul social media este in continua expansiune

Tags: social media, facebook, retele sociale, google+

Platformele social media se dezvolta in continuu, acestea fiind foarte aproape sa ajunga forma dominanta de continut online, conform unui studiu recent ComScore relatat de Mashable.com.
Raportul ne informeaza ca in timp ce Facebook isi continua cresterea impresionanta, trei din patru utilizatori de internet din SUA folosind reteaua de socializare, alte retele sociale mai recente precum Tumblr, Pinterest si Google+ sunt in deplina dezvoltare si inregistreaza o crestere stabila.
 
Locul doi in categoria celor mai influente retele de socializare este ocupat de Twitter, care in luna decembrie a anului trecut a atras 37,5 milioane de vizitatori unici. Twitter se luptase cu LinkedIn tot anul pentru ocuparea acestui loc doi, insa pana la sfarsitul lui 2011, a reusit sa depaseasca semnificativ site-ul profesional de business si cariera, care a inregistrat doar 33,5 milioane de vizitatori.
 
Nou-venitii, Google+, Tumblr si Pinterest, au captat atentia tot mai multor internauti, Google+ atingand cifra de 20,7 milioane de vizitatori americani in decembrie, in timp ce Tumblr inregistra 18,8 milioane. Cea mai impresionanta crestere a fost inregistrata de Pinterest, un site ce a atras peste 8 milioane de vizitatori, preponderent femei.
 

Facebook, care este liderul in categoria retelelor sociale, a inregistrat o crestere semnificativa (32%) in ceea ce priveste timpul petrecut de utilizatori pe site – peste 7 ore/vizitator in luna decembrie.
In ceea ce priveste activitatea video, YouTube detine jumatate din piata, multe din canalele sale inregistrand o fidelizare semnificativa a clientilor.
 
Alte tendinte includ inflorirea comertului online, dar si descresterea numarului de utilizatori ai IM (Instant Messaging), cu 40% anul trecut, sau a site-urilor de recrutare, cu 21%.
Autor: Adelina Moisan


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