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Cat costa biletul de metrou la Moscova

Tags: marketing, moscova, metrou, olimpiada de iarna

Pentru a promova Olimpiada, autoritatile din Moscova s-au decis sa-i lase pe oameni sa mearga gratuit cu metroul, cu conditia sa demonstreze ca au conditie fizica.
In mod normal, o calatorie costa 30 de ruble (aproximativ 3 ron), dar, in zilele astea, se poate inlocui su un pic de transpiratie. In statiile de metrou s-au instalat niste dispozitive care monitorizeaza miscarea calatorilor care fac genuflexiuni. Este nevoie de 30 de genuflexiuni, cu genunchii indoiti, pentru a primi un bilet. 
 
Totul face parte dintr-o campanie de promovare a sportului inainte de Olimpiada de Iarna de anul viitor. 
 
Vezi mai jos cum functioneaza aparatul:
 


Alexander Zhukov, presedintele Comitetului Olimpic Rus, a declarat pentru o agentie de presa din Rusia ca au vrut sa arate ca olimpiada nu este numai un show ce poate fi urmarit la TV, ci o invitatie la viata activa pentru toata lumea.
 
Dispozitivele vor sta in statiile de metrou pana inainte de Craciun.
 
Autor: Alina Negrutiu


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