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O campanie Motorola este interzisa, pentru ca nu-si respecta promisiunile

Tags: motorola, reclama interzisa, telefon defy, life proof, marea britanie, atrix, telefon inteligent

Reclama la telefonul Defy al companiei Motorola pozitionat ca "life proof" (rezistent la toate provocarile vietii) a fost interzisa dupa ce un numar de consumatori s-au plans, ca imitand actiunile din spot, si-au stricat iremediabil telefoanele, scrie company.com.
In spoturile TV, sub sloganul "life proof", telefonul este scapat pe podeaua unui club de dans si stropit din plin cu apa din piscina.
 
The Advertising Standards Authority (ASA) - Autoritatea pentru Reglementarea Publicitatii din Marea Britanie a interzis campania, caci exagereaza durabilitatea produsului, in urma a trei plangeri primite de la privitori care si-au scapat, accidental, telefoanele, de la o inaltime similara celei aratate in reclama.
 
Motorola s-a aparat impotriva acuzatiilor, spunand ca experientelor reclamantilor nu ridica o problema serioasa. Apoi si-a prezentat propriile teste, in cadrul carora telefonul a fost scapat de 300 de ori. 
 
Motorola sustine in continuare ca Defy este mai rezistent decat produsele competitorilor, pentru ca exista o probabilitate de doar 1,5 % ca produsul sa dea rateuri din pricina afectarii materialului, a insuficientelor functionale si a sparturilor provocate de o cadere de la inaltimea aratata in reclama.
 
In luna august, Motorola a intrat iar in vizorul autoritatilor de profil, dupa ce acestea din urma i-au interzis companiei sa-si descrie modelul Atrix drept "cel mai puternic telefon inteligent din lume".

 
Autor: Alina Negrutiu


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