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Gala Romanian EFFIE Awards 2014. Cine a plecat acasa cu premii?

Tags: romanian effie awards 2014, campaniile nominalizate, gold, gala effie, ateneul roman, 16 iunie

In cadrul Galei Effie Romania 2014 care s-a desfasurat la Bucuresti in data de 16 iunie au fost premiate campaniile castigatoare anul acesta.


A 11-a editie a  Romanian EFFIE Awards s-a desfasurat la Ateneul Roman si a adus o serie de premii pentru cele mai bune campanii pe care le puteti vedea mai jos, in lista campaniilor nominalizate si castigatoare.



PACKAGED FOOD
NOMINEES


Campaign: Easy as MBS

Client: Albalact

Brand: Raraul MBS

Entrant Agency: Graffiti BBDO

Second Agency: Mercury 360

Media Agency: Next

Campaign: More liver, liver, liver

Client: Hame Romania

Brand: Antrefrig

Entrant Agencies: Graffiti BBDO & Kaleidscope Proximity

Media Agency: Media Planning Group Romania

Campaign: Delikat 365 fairytale chicken dishes

Client: Unilever

Brand: Delikat

Entrant Agency: Friends Advertising

Second Agencies: Senior Hyperactive, Lowe Varsovia

Third Agency: Syscom Digital

Media Agency: Mindshare Media

Campaign: MEDA. All that is tastier in meat

Client: MEDA Prod '98

Brand: Meda

Entrant Agency: Propaganda

Media Agency: Optimedia

Campaign: Cooking Show

Client: Nestle Romania

Brand: Maggi Secretul Gustului

Entrant Agency: Publicis Bucharest

Media Agency: Zenith Media

Campaign: Unisol the Autumn Olympics

Client: Bunge Romania

Brand: Unisol

Entrant Agency: Cohn & Jansen JWT

Media Agency: Zenith Media

BRONZE

Campaign: Delikat 365 fairytale chicken dishes

Client: Unilever

Brand: Delikat

Entrant Agency: Friends Advertising

Second Agency: Senior Hyperactive, Lowe Varsovia

Third Agency: Syscom Digital

Media Agency: Mindshare Media

SILVER

Campaign: Easy as MBS

Client: Albalact

Brand: Raraul MBS

Entrant Agency: Graffiti BBDO

Second Agency: Mercury 360

Media Agency: Next

Campaign: More liver, liver, liver

Client: Hame Romania

Brand: Antrefrig

Entrant Agency: Graffiti BBDO & Kaleidscope Proximity

Media Agency: Media Planning Group Romania

GOLD

NO WINNER

SNACKS, CONFECTIONARY AND DESERTS

NOMINEES

Campaign: Bucharest Not Budapest

Client: Kandia Dulce

Brand: Rom Chocolate Bar

Entrant Agency: McCann Erickson

Third Agency: MRM WorldWide

Media Agency: Universal McCann

Campaign: Lay's Vault of Crunchiness

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Jazz

Second Agency: Graffiti BBDO

Media Agency: MediaCom

Campaign: Lay's - The Duel

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Graffiti BBDO

Second Agency: Jazz

Third Agency: Caan Media

Media Agency: OMD

BRONZE

Campaign: Lay's Vault of Crunchiness

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Jazz

Second Agency: Graffiti BBDO

Media Agency: MediaCom

SILVER

Campaign: Lay's - The Duel

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Graffiti BBDO

Second Agency: Jazz

Third Agency: Caan Media

Media Agency: OMD

GOLD

Campaign: Bucharest Not Budapest

Client: Kandia Dulce

Brand: Rom Chocolate Bar

Entrant Agency: McCann Erickson

Third Agency: MRM WorldWide

Media Agency: Universal McCann

PERSONAL CARE PRODUCTS & SERVICES

NOMINEE

Campaign: Oral-B Power Campaign

Client: Procter & Gamble Romania

Brand: Oral-B

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

BRONZE

NO WINNER

SILVER

Campaign: Oral-B Power Campaign

Client: Procter & Gamble Romania

Brand: Oral-B

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

GOLD

NO WINNER

HOUSEHOLD SUPPLIES & SERVICES

NOMINEES


Campaign: Dero 1st December

Client: Unilever

Brand: Dero

Entrant Agency: Mindshare Media

Second Agency: Engines

Third Agency: Image PR

Campaign: The Romanian Traditional Dish

Client: Procter & Gamble Romania

Brand: Fairy

Entrant Agency: Starcom MediaVest Group

Second Agency: Leo Burnett&Target, The Geeks, Graffiti PR

Third Agency: New View

Media Agency: Mediacom

BRONZE

Campaign: Dero 1st December

Client: Unilever

Brand: Dero

Entrant Agency: Mindshare Media

Second Agency: Engines

Third Agency: Image PR

SILVER

NO WINNER

GOLD

NO WINNER

ALCOHOLIC BEVERAGES - BEERS

NOMINEES


Campaign: Ursus Cooler Launch

Client: Ursus Breweries

Brand: Ursus Cooler

Entrant Agency: Graffiti BBDO

Second Agency: Kubis Interactive

Third Agency: Gavrila & Asociatii

Media Agency: Media Investment

Campaign: Bergenbier Repositioning

Client: Bergenbier S.A.

Brand: Bergenbier

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Media Agency: Initiative Media

Campaign: Bergenbier Fresh

Client: Bergenbier S.A.

Brand: Bergenbier

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Media Agency: Initiative Media

Campaign: Entering Top 3 beer brands in Romania

Client: Ursus Breweries

Brand: Ciucas

Entrant Agency: GMP Advertising

BRONZE

Campaign: Entering Top 3 beer brands in Romania

Client: Ursus Breweries

Brand: Ciucas

Entrant Agency: GMP Advertising

SILVER

Campaign: Bergenbier Repositioning

Client: Bergenbier S.A.

Brand: Bergenbier

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Media Agency: Initiative Media

GOLD

Campaign: Ursus Cooler Launch

Client: Ursus Breweries

Brand: Ursus Cooler

Entrant Agency: Graffiti BBDO

Second Agency: Kubis Interactive

Third Agency: Gavrila & Asociatii

Media Agency: Media Investment

DURABLES

NOMINEES

Campaign: Dacia Stories

Client: Dacia Romania

Brand: Dacia

Entrant Agency: Graffiti BBDO

Second Agency: Publicis Conseil Paris

Media Agency: OMD

Campaign: 24H

Client: Opel Southeast Europe LLC - Romania Office

Brand: Opel

Entrant Agency: Geometry Global Romania

Campaign: Mini Wreck

Client: Opel Southeast Europe LLC - Romania Office

Brand: Opel

Entrant Agency: Geometry Global Romania

Campaign: Tassimo Women's Day

Client: Mondelez International

Lista completa AICI.

GOLD

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

TELECOMMUNICATIONS INTERNET & DATA

NOMINEE

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

BRONZE

NO WINNER

SILVER

NO WINNER

GOLD

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

HEALTCARE PRODUCTS 8 SERVICES

NOMINEES

Campaign: Smart Girls Circle

Client: Merck Sharp & Dohme Romania

Brand: Nuvaring

Entrant Agency: Lowe Medic One

Second Agency: Senior Hyper

Third Agency: Mobile Works

Media Agency: Brand Programming Network

Lista completa AICI.

Foto.
Autor: Mihai Georgescu


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